Streaming Success: Social Media, Influencer Engagement
The-I, a Chicago-based filmmaking company, wanted to draw fresh attention to its buzzy Web series “No Chiraq” and increase awareness of its new streaming service within the content creator community. Myth Lab Entertainment developed a strategy unified around the theme of “representation” that was central to both the web series' goal to expand the view of Chicago beyond the "Chiraq" label and The-I's company mission to champion diverse media representation.
Myth Lab served as the sole social media strategists and executors of this campaign. We leveraged social, video, contests, brand activations, and PR to draw national interest to this Chicago-centric production. Among our social initiatives: a compelling "Three For Free" campaign to entice viewers to try the streaming platform with a free look at the first three episodes of The-I's acclaimed “No Chiraq” series.
Our “I-Represent” call-to-action and accompanying hashtag amplified the client’s reach by attracting top digital influencers and social activists to spread the word about a national quest for content. As a result, The-I received an influx of interest from those wishing to host films, Web shorts and documentaries on their site. Myth Lab also drove 50% more homepage traffic to www.the-i.tv, as did re-tweets/re-shares/likes of our curated posts including Lil Rel Howery (“Get Out,” “The Carmichael Show”) and Jason Mitchell (“Straight Outta Compton,” “The Chi,” “Mudbound”).